Siamo convinti che le persone debbano avere accesso ai prodotti e alle informazioni di cui hanno bisogno per vivere una vita in salute e siamo fieri che i nostri prodotti e servizi offrano una serie di vantaggi, dalla nutrizione all'igiene orale fino al vero e proprio divertimento. Oltre agli alimenti che produciamo per le persone, siamo anche lieti di offrire una gamma in espansione di alimenti e servizi riservati agli animali domestici. Siamo orgogliosi dei nostri progressi nella promozione della nutrizione e del rispetto degli standard di marketing responsabile.
Food Safety and Security
Unsafe foods have terrible consequences for families and communities, and one in 10 people today suffers from lack of food safety. New threats are emerging in developing nations as the population swells, but the bottom line is this: If it isn’t safe, it isn’t food.
We’re using science at our Global Food Safety Center to prevent illnesses and partner with governments, NGOs and industries to ensure food safety. Our goal is to play a role in combating undernutrition and other causes of unsafe foods around the world.
As a leading provider of food for people and pets, we want to make sure the products we offer and the ingredients they contain fit into a balanced diet. We are continuously investigating ways to improve the nutritional content of our products without compromising taste, convenience, quality or affordability.
According to the World Health Organization (WHO), obesity has nearly tripled around the world since 1975. Yet, at the same time, hunger and malnutrition remain serious health problems. We are responding to concerns that consumers, governments and other organizations have about health issues associated with foods and beverages.
Marketing is more than selling — it’s also about informing. We were one of the first companies to create a Responsible Marketing Code, and it’s still in place. In the code, we ensure that we don’t advertise to children under 12, we have clear nutrition and consumption guidelines on our packs, and promote responsible portions. In fact, 99 percent of our products include clear Guideline Daily Amount labeling, so consumers can know all the facts.
It’s important to us that our products are part of a healthy diet, and the way we advertise is just as much a part of this as the ingredients we use. Implementing measures as guided by the Mars Marketing Code helps ensure we’re responsible and promotes appropriate use of our products and services.